Comments on: What makes a site stand out from the crowd? http://www.interdigitalstrategies.com/blog/site-development/what-makes-a-site-stand-out-from-the-crowd/ Search Marketing views and reviews Tue, 29 Jan 2008 22:58:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Joseph Dolson http://www.interdigitalstrategies.com/blog/site-development/what-makes-a-site-stand-out-from-the-crowd/comment-page-1/#comment-8314 Joseph Dolson Fri, 09 Mar 2007 16:00:51 +0000 http://www.interdigitalstrategies.com/blog/site-development/what-makes-a-site-stand-out-from-the-crowd/#comment-8314 Well, I'd say it's both. You're right that I didn't really address the SERPs question --- but, if that hurdle is met, I'd say that there's still a problem to overcome. Once you've convinced somebody to click on that SERP, you've got to deliver what you claimed quickly if you want to turn that search visitor into a new customer. Delivery to the site is definitely a SERP question --- but commitment will still depend on what the site offers on page. Well, I’d say it’s both. You’re right that I didn’t really address the SERPs question — but, if that hurdle is met, I’d say that there’s still a problem to overcome. Once you’ve convinced somebody to click on that SERP, you’ve got to deliver what you claimed quickly if you want to turn that search visitor into a new customer.

Delivery to the site is definitely a SERP question — but commitment will still depend on what the site offers on page.

]]> By: Barry Welford http://www.interdigitalstrategies.com/blog/site-development/what-makes-a-site-stand-out-from-the-crowd/comment-page-1/#comment-8302 Barry Welford Fri, 09 Mar 2007 14:28:41 +0000 http://www.interdigitalstrategies.com/blog/site-development/what-makes-a-site-stand-out-from-the-crowd/#comment-8302 A great question, Joe. However I think most visitors are looking for your site using a hunting dog - read search engine. So you've got to stand out from the crowd in the eyes of that hunting dog. Once that hunting dog has delivered a short list to its owner, then the owner looks at the Title and the snippet in the SERP. This is the first point where you've got to stand out from the crowd. If you win that small battle, then what counts is what they see when they click on the link. Hopefully it's good enough to hold their attention and encourage them to do some exploration - in other words it's got to be sticky. I guess what I'm saying is that standing out from the crowd is more an SEO question than a on-page view question IMHO. A great question, Joe. However I think most visitors are looking for your site using a hunting dog – read search engine. So you’ve got to stand out from the crowd in the eyes of that hunting dog.

Once that hunting dog has delivered a short list to its owner, then the owner looks at the Title and the snippet in the SERP. This is the first point where you’ve got to stand out from the crowd. If you win that small battle, then what counts is what they see when they click on the link. Hopefully it’s good enough to hold their attention and encourage them to do some exploration – in other words it’s got to be sticky.

I guess what I’m saying is that standing out from the crowd is more an SEO question than a on-page view question IMHO.

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