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	<title>Comments on: Defining your Site Objectives</title>
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	<link>http://www.interdigitalstrategies.com/blog/site-development/defining-your-site-objectives/</link>
	<description>Search Marketing views and reviews</description>
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		<title>By: Joe Dolson</title>
		<link>http://www.interdigitalstrategies.com/blog/site-development/defining-your-site-objectives/comment-page-1/#comment-5</link>
		<dc:creator>Joe Dolson</dc:creator>
		<pubDate>Mon, 06 Mar 2006 14:38:00 +0000</pubDate>
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		<description>Cameron Moll is definitely one of my favorites - if I ever get around to putting up a blogroll, he&#039;ll be on it!

Thanks!</description>
		<content:encoded><![CDATA[<p>Cameron Moll is definitely one of my favorites &#8211; if I ever get around to putting up a blogroll, he&#8217;ll be on it!</p>
<p>Thanks!</p>
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		<title>By: William Slawski</title>
		<link>http://www.interdigitalstrategies.com/blog/site-development/defining-your-site-objectives/comment-page-1/#comment-4</link>
		<dc:creator>William Slawski</dc:creator>
		<pubDate>Mon, 06 Mar 2006 14:18:00 +0000</pubDate>
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		<description>Hi Joe,

Exactly!  Plugging keywords into a keyword selection tool may give you an idea of how many people searched for a particular term in the past, but it doesn&#039;t tell you if those searchers are the audience that you are looking for.  That communication between web site and audience, and between site owner and designer/developer/SEO is essential to having success with a site.

I really like Cameron Moll&#039;s site; he comes up with some gems for posts on a regular basis, including the one that you&#039;ve pointed at. 

Thanks.

Bill</description>
		<content:encoded><![CDATA[<p>Hi Joe,</p>
<p>Exactly!  Plugging keywords into a keyword selection tool may give you an idea of how many people searched for a particular term in the past, but it doesn&#8217;t tell you if those searchers are the audience that you are looking for.  That communication between web site and audience, and between site owner and designer/developer/SEO is essential to having success with a site.</p>
<p>I really like Cameron Moll&#8217;s site; he comes up with some gems for posts on a regular basis, including the one that you&#8217;ve pointed at. </p>
<p>Thanks.</p>
<p>Bill</p>
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