Comments on: Reporting on Search Marketing Statistics http://www.interdigitalstrategies.com/blog/search-marketing/reporting-on-search-marketing-statistics/ Search Marketing views and reviews Tue, 29 Jan 2008 22:58:32 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Joe Dolson http://www.interdigitalstrategies.com/blog/search-marketing/reporting-on-search-marketing-statistics/comment-page-1/#comment-48 Joe Dolson Sun, 17 Sep 2006 12:59:00 +0000 http://dev.interdigitalstrategies.com/blog/?p=160#comment-48 Yeah, no question that statistics are just part of the overall equation. Like you said - the first step in working with a client is educating them on how their website supports their business goals. Even some very savvy business people just don't quite catch the boat when internet marketing is involved... Yeah, no question that statistics are just part of the overall equation. Like you said – the first step in working with a client is educating them on how their website supports their business goals.

Even some very savvy business people just don’t quite catch the boat when internet marketing is involved…

]]> By: John Andrews http://www.interdigitalstrategies.com/blog/search-marketing/reporting-on-search-marketing-statistics/comment-page-1/#comment-47 John Andrews Sun, 17 Sep 2006 06:41:00 +0000 http://dev.interdigitalstrategies.com/blog/?p=160#comment-47 Thanks Joe, and I think you're chipping at the tip of an iceburg here. The stats that matter are those that are understandable in the business process, as you note. But that requires knowledge of the business process, and forethought about how monitoring specific outcome metrics relates to whatever activities are underway (promotions, SEO, PPC campaigns, etc). Who has that? Certainly not the typical management team asking for "stats". Sometimes they seem to think they need the "stats" to define those metrics and goals. I find this to be consulting work, in advance of SEO work. Almost all of my clients need this sort of help before any meaningful (i.e. expensive) SEO initiative can be taken seriously. Thanks Joe, and I think you’re chipping at the tip of an iceburg here. The stats that matter are those that are understandable in the business process, as you note. But that requires knowledge of the business process, and forethought about how monitoring specific outcome metrics relates to whatever activities are underway (promotions, SEO, PPC campaigns, etc). Who has that? Certainly not the typical management team asking for “stats”. Sometimes they seem to think they need the “stats” to define those metrics and goals.

I find this to be consulting work, in advance of SEO work. Almost all of my clients need this sort of help before any meaningful (i.e. expensive) SEO initiative can be taken seriously.

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