Comments on: Digg Expands Coverage to Current Events http://www.interdigitalstrategies.com/blog/reviews/digg-expands-coverage-to-current-events/ Search Marketing views and reviews Fri, 25 Jul 2008 05:23:00 +0000 http://wordpress.org/?v=2.5 By: Joe Dolson http://www.interdigitalstrategies.com/blog/reviews/digg-expands-coverage-to-current-events/#comment-33 Joe Dolson Sat, 24 Jun 2006 10:28:00 +0000 http://dev.interdigitalstrategies.com/blog/?p=138#comment-33 Thanks, Barry - I think this expansion has the potential to do a real disservice to the site's current users, and even if it is successful from an overall growth perspective, they could alienate a significant portion of their existing user base. You're absolutely right that _focus_ is the big watchword - the more sprawling a site tries to become the more difficult it is to do anything well. Arguably, this may be happening to Google right now, as well. Thanks, Barry - I think this expansion has the potential to do a real disservice to the site’s current users, and even if it is successful from an overall growth perspective, they could alienate a significant portion of their existing user base.

You’re absolutely right that _focus_ is the big watchword - the more sprawling a site tries to become the more difficult it is to do anything well.

Arguably, this may be happening to Google right now, as well.

]]> By: BWelford http://www.interdigitalstrategies.com/blog/reviews/digg-expands-coverage-to-current-events/#comment-32 BWelford Sat, 24 Jun 2006 10:10:00 +0000 http://dev.interdigitalstrategies.com/blog/?p=138#comment-32 I think you're spot on in your comments here, Joe. My favourite phrase is 'Focus, focus, focus'. That means you cover less ground but you do it so well that the final result is much bigger and more effective than if you'd edged out sideways. Videos just expand the area covered too much. Perhaps you only get a slice of the community you otherwise would have had (say 80%). However the Internet is so big that you'll still have all the action you need. I think you’re spot on in your comments here, Joe. My favourite phrase is ‘Focus, focus, focus’. That means you cover less ground but you do it so well that the final result is much bigger and more effective than if you’d edged out sideways. Videos just expand the area covered too much.

Perhaps you only get a slice of the community you otherwise would have had (say 80%). However the Internet is so big that you’ll still have all the action you need.

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