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	<title>inter:digital strategies</title>
	<link>http://www.interdigitalstrategies.com/blog</link>
	<description>Search Marketing views and reviews</description>
	<lastBuildDate>Thu, 15 May 2008 21:21:23 +0000</lastBuildDate>
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	<item>
		<title>Speaking at SES Toronto 2008</title>
		<description><![CDATA[On June 18th, 2008, I&#8217;ll be speaking on a panel at Search Engine Strategies Toronto discussing Accessibility, Usability and SEO along with Jane Motz Hayes of WebFeat and Chris Adams from Lyris, Inc.. 
If you want to learn more about how accessibility and SEO cooperate (and how badly- or unwisely-performed SEO can hinder the accessibility [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/search-marketing/speaking-at-ses-toronto-2008/</link>
			</item>
	<item>
		<title>Google Protection gets a Boost</title>
		<description><![CDATA[Google has officially secured (pun intended) a deal to buy Postini, an Internet security and compliance software maker. 
It&#8217;s a necessary step if Google wants to have any realistic chance of breaking into the enterprise space with their Google Apps packages &#8212; security is a major concern for any business; and some specialized knowledge to [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/search-general/google-protection-gets-a-boost/</link>
			</item>
	<item>
		<title>Netscape.com Social Media Becomes Propeller.com</title>
		<description><![CDATA[And what a stupid move. 
The shift for Netscape.com from an information portal to a social media site? Infinitely logical, great way to build on old traffic and renew the site for the &#8220;Web 2.0&#8243; audience. 
Building the site, making it somewhat popular, then shifting it off to an unknown domain? Not so clearly logical. [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/search-marketing/netscapecom-social-media-becomes-propellercom/</link>
			</item>
	<item>
		<title>The Brilliance of Natural Linking</title>
		<description><![CDATA[Oh, linking is a wonderful thing.
Building natural links is a fantastic way to build your business. If you have a serious web site, which has something serious and valuable to offer, then every single link you build is a whole network of opportunities. 
A crappy link, on the other hand, artificially developed, is nearly the [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/seo-community/the-brilliance-of-natural-linking/</link>
			</item>
	<item>
		<title>Stopping Google from Indexing Your Site</title>
		<description><![CDATA[All right, this may not be precisely your main goal online. Nonetheless, there are many web sites out there which give the distinct impression that this was they&#8217;re specific purpose in creation. 
Yet there are, for what it&#8217;s worth, very valid reasons to block pages some times. The trick is to make sure you&#8217;re only [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/google/stopping-google-from-indexing-your-site/</link>
			</item>
	<item>
		<title>Use of On-Page Text for SEO</title>
		<description><![CDATA[
This is one of the basics among basics in SEO: use text on your site, and search engines will happily find it, index it, and send visitors to your site using the terms in that text. It&#8217;s a very straightforward concept, in it&#8217;s most basic realization &#8212; but the failure to complete understand it nevertheless [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/search-general/use-of-on-page-text-for-seo/</link>
			</item>
	<item>
		<title>Meaningful is Marketable</title>
		<description><![CDATA[
Many companies, particularly those offering consulting services or services with a high level of abstraction do a supremely poor job of conveying to their site visitors exactly what it is that they do. Perhaps they want to appear sophisticated in their self-description, or give the impression that what they do is so complicated that only [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/search-marketing/meaningful-is-marketable/</link>
			</item>
	<item>
		<title>Five Reasons Why I Blog</title>
		<description><![CDATA[
I&#8217;ve been tagged by Bill Slawski in an interesting meme currently doing the rounds of search marketing bloggers.  The meme is pretty self explanatory &#8212; tell the world why you blog (listing, ideally, five reasons) and then take a turn tagging five others. Michael Jensen of SoloSEO is once again tracking the meme, so [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/blogging/five-reasons-why-i-blog/</link>
			</item>
	<item>
		<title>Are you &#8220;nofollowing&#8221; yourself?</title>
		<description><![CDATA[
Loren Baker writes today on the damage you can do your site by applying the &#8220;nofollow&#8221; microformat to your own pages.  He breaks it down to one core element: what are you saying if you don&#8217;t trust your own pages?


Using nofollow on yourself seems to be one pretty obvious way of sending the wrong [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/site-development/are-you-nofollowing-yourself/</link>
			</item>
	<item>
		<title>Twittering Away the Time</title>
		<description><![CDATA[
Everybody seems to be writing about Twitter.   I can&#8217;t decide whether it&#8217;s so big because people think it&#8217;s cute, because people think it has marketing potential, or because it&#8217;s just so popular that they want to jump on the bandwagon. Nonetheless, it seems like I&#8217;m reading something about Twitter just about every day. [...]]]></description>
		<link>http://www.interdigitalstrategies.com/blog/blogging/twittering-away-the-time/</link>
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