The second day of Search Engine Strategies provided some big sessions – the aptly named "Pundits on Search" was a roundtable with some of the big names in search blogging who also happen to represent some of the big name search competitors. The panel included Robert Scoble, Jeremy Zawodny, Matt Cutts, and a sole non-blogging, non-industry employed author, David Vise.
With a group like this, you should expect some interesting ideas floated around. Unfortunately, a lot of the questions asked seemed to kind of rehash ideas they these guys have already written about more extensively in their own blogs. Still, there are a few gems worth reading – Search Engine Roundtable’s coverage is almost as good as reading a transcript.
Also of interest to me was a session on Duplicate Content Issues.
The discussion was how to understand and avoid penalties for duplicate content – what is the actual problem when you have more than one page bearing identical content? Examples of duplicate content include mirror sites, accidental duplication (common in some CMS‘s) and alternate canonical URL’s.
This one is worth reading more fully, although the notes provided at Search Engine Roundtable are FILLED with typos.