Email and Good Marketing Practices: Part 4

It's Friday and I'm finally getting a chance to sit and recover from three weeks of non-stop houseguests. A big part of my recovery, unfortunately, is in catching up with all the things I've struggled to fit in over the last three weeks!

Here's the fourth part of Mary Anne Donovan's article on email marketing for your perusal, at last! Part four deals with the practical costs and values of email marketing.